National Soft Serve Day: Celebrating Electro Freeze’s Place in Soft Serve History
National Soft Serve Day: Celebrating Electro Freeze’s Place in Soft Serve History On National Soft Serve Day, we celebrate one of America’s favorite frozen treats. Behind every perfectly smooth soft serve is nearly a century of innovation. For Electro Freeze®, soft serve isn’t just a product category; it’s part of our history. Electro Freeze helped […]
Celebrating Brennan Underwood’s Promotion to Technical Advisor
Celebrating Brennan Underwood’s Promotion to Technical Advisor At Electro Freeze, we’re proud to recognize employees who continue to grow their careers while helping us provide exceptional support to our customers and service network. We’re excited to announce that Brennan Underwood has been promoted to Technical Advisor in our Service Department. Brennan joined Electro Freeze in […]
How to Keep Your Food Truck’s Frozen Treat Machine Running for Your Success
How to Keep Your Food Truck’s Frozen Treat Machine Running for Your Success Launching a food truck takes careful planning. Choosing the right menu, selecting reliable equipment, and designing an efficient workspace contribute to success. If you’re serving soft serve, frozen beverages, shakes, or frozen desserts, your equipment becomes one of the most important investments […]
Meet Two of the Newest Members of the Electro Freeze Team
Meet Two of the Newest Members of the Electro Freeze Team At Electro Freeze, we’re always looking for talented people who share our commitment to innovation, quality, and customer success. This summer, we’re excited to welcome two new team members who each bring unique experiences, fresh perspectives, and a passion for what they do. Welcome […]
Celebrating Growth: Jesse Kottra Promoted to Controls Engineering Technician
Celebrating Growth: Jesse Kottra Promoted to Controls Engineering Technician At Electro Freeze, investing in our people and supporting professional growth are part of who we are. That’s why we’re excited to announce the promotion of Jesse Kottra to Controls Engineering Technician within our Engineering department, effective June 15, 2026. Jesse’s journey with Electro Freeze began […]
Celebrating Women in Engineering – 2026
International Women in Engineering Day: Meet Valeria Reyna of Electro Freeze Behind every great frozen treat is a team of people dedicated to delivering quality, consistency, and innovation. This International Women in Engineering Day, we’re proud to recognize Valeria Reyna, Mechanical Engineer at Electro Freeze®. Her passion for engineering helps bring our equipment to life! […]
What Makes a Quality Soft Serve Product?
What Makes a Quality Soft Serve Product? Soft serve is one of the most recognizable and profitable menu items in foodservice, but not all soft serve is created equal. Understanding what drives quality is key to delivering a consistent product that keeps customers coming back and supports a strong bottom line. Customer Expectations Texture: Smooth […]
Frozen Beverage Program Success
How Foodservice Owners Can Succeed with Frozen Coffee and Energy Drinks Frozen coffee and frozen energy drinks are no longer niche menu items; they’re proven performers across the foodservice industry. From QSRs and restaurants to coffee shops, and cafés, operators are using frozen beverages to increase margins, attract new customers, and drive brand loyalty. The […]
Why Reliable Restaurant Equipment Protects Total Cost of Ownership
Why Reliable Restaurant Equipment Protects Total Cost of Ownership Reliable equipment is not just an operational necessity; it is a total cost of ownership protection strategy that safeguards sales, reduces risk, and ensures consistent profitability that leads to customer loyalty. Every minute of downtime represents lost revenue and a negative customer experience that is difficult […]
The 2026 Electro Freeze® Love Your Pet Day Contest
The 2026 Electro Freeze® Love Your Pet Day Contest For National Love Your Pet Day, Electro Freeze® employees submitted entries and voted on the several categories for our adorable pets. We are excited to announce the winners of this year’s Electro Freeze® Love Your Pet Day Contest: The Most Loveable: Teddy (owned by Christine)The Most […]