ELECTRO FREEZE® INTRODUCES SWEET CHOICE™ FEATURING FUZIONATE™,


East Moline, IL May 12, 2014 –

   Electro Freeze®, a division of H.C. Duke and Son LLC (Duke), today introduced Sweet Choice™ featuring Fuzionate™, the first fully-integrated frozen dessert machine to produce 9 soft serve flavors. “Typical soft serve freezers dispense one or two flavors,” said Tom Hotard, President. “The Sweet Choice™ freezer featuring Fuzionate™ technology gives customers the ability to choose from nine flavors of frozen dessert from this single machine. The flavors aren’t just tipped on the edges, they are fully incorporated into every bite of the soft serve, delivering the highest quality customer experience.” Electro Freeze® will premiere Sweet Choice™ featuring Fuzionate™ at the National Restaurant Association (NRA) Show in Chicago, IL on May 17-20, 2014 in booth 4822.

    “Product quality and operational efficiency objectives lead our engineering and development process,” continued Hotard. “We want to give operators the technologically advanced equipment necessary to serve customers the best frozen desserts while increasing profits.” Duke developed the first soft serve freezer for Quick Service Restaurants (QSRs) in 1946 and has a core understanding of food service establishments’ operational needs for productivity and business growth.

    “Nine flavors of soft serve in a single freezer delivers valuable menu flexibility in a small footprint,” said Penny Klingler, V.P. Sales. “Operators are looking for ways to fit high-profit items into already-full restaurants or stores. Flavor change outs in Sweet Choice™ are simple, making system-wide QSR menu development for seasonal LTOs and regional flavor variety operationally efficient and profitable.” The high-volume freezer does not require complicated attachments. “The Sweet Choice™ sleek, modern design looks great in the front of the house or behind the counter,” continued Klingler. “The restaurant crew member or convenience store customer simply walks up to the Sweet Choice™ machine, selects one of eight flavors or vanilla, pulls down the lever and the Fuzionate™ technology dispenses smooth and creamy frozen yogurt, ice cream or gelato with flavor incorporated into every bite.”

    The Fuzionate™ technology makes Sweet Choice™ simple to operate and easy to maintain, opening the door for the introduction of soft frozen desserts in establishments like Convenience Stores and other retail locations where sales per square foot are at a premium. “When we help operators introduce a new product like Sweet Choice™ or a new concept like frozen desserts to their business, the Electro Freeze® advantage is our nationwide distributor organization with factory-trained service technicians,” added Klingler. “Our distributors are frozen dessert experts and are in customer markets ready to consult with them in planning openings and launches. Their service technicians are there to coordinate installations and training for individual, regional or national roll-outs. To build trust and grow with our customers, we continue to bring new technology to the market followed with solid after-sales support.”

      Sweet Choice™ featuring Fuzionate™ uses Electro Freeze’s patented mix transfer pressurized system to consistently produce the best frozen product. “Our emphasis has always been on the quality of the dispensed soft serve to the consumer,” stated Kyle Elsom, VP Engineering. “We ground all of our technological advances on the reliable foundation of quality that Electro Freeze® customers depend on us to provide. Solving operator challenges while advancing the customer and consumer experience in the development of Sweet Choice™ with Fuzionate™ technology is the industry leading role Electro Freeze® continues to dominate.”